IB Business and Management Standard Level (SL) Practice Exam

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The term for making a product appear dissimilar through quality, branding, and packaging is called

Cost leadership.

Differentiation.

Differentiation is about making a product stand out by creating perceived differences in quality, branding, and packaging. By giving customers a sense of uniqueness through these attributes, a business can command a premium or appeal to a specific segment rather than competing only on price. This approach isn’t about being the lowest-cost producer (cost leadership), dividing the market into groups (market segmentation), or turning a product into revenue in other ways (monetization), which is why differentiation fits best.

Market segmentation.

Monetization.