Businesses that combine the traditional main-street presence with an online presence; also known as 'brick and click'.

• A. clicks and mortar
• B. brick and click
• C. global marketing
• D. spam

Answer: (A)

This question tests understanding of a hybrid distribution model that uses both online and physical channels. When a business operates a traditional store and also sells online, it’s described as a multi-channel or hybrid business. The term used to describe this combination is falls under the idea of online activity (clicks) paired with a brick-and-mortar presence (mortar). So, the phrase that captures this integration is “clicks and mortar,” which emphasizes the dual nature of selling through both digital and physical channels. The other options don’t describe this blend: global marketing focuses on reach, and spam is unrelated to how a business channels its sales. Note that some sources use “brick and click” to refer to the same concept, but the term that matches the concept most directly in many contexts is the one that highlights both online and physical presence—clicks and mortar.