Judging whether an investment project is worthwhile through non-numerical means, such as whether an investment decision is in line with the corporate culture; based on intuitive rather than scientific decision-making.

• A. Qualitative Investment Appraisal
• B. Quantitative Investment Appraisal
• C. Sources of Finance
• D. Assets

Answer: (A)

Non-numerical judgments about whether an investment fits with the company's culture and is decided through intuition are best described as qualitative investment appraisal. This approach weighs intangible factors such as strategic fit, cultural alignment, and managerial judgment rather than calculating financial metrics. The scenario emphasizes intuitive decision-making and culture alignment, which is why this is the most appropriate label. Quantitative investment appraisal uses numeric methods like NPV or ROI, while sources of finance and assets relate to funding and resources, not the method of evaluating an investment.