Negotiators who help sell products, such as real estate brokers; sometimes called agents.

• A. Direct mail
• B. Publicity
• C. Agents
• D. Promotional mix

Answer: (C)

The idea here is about people who negotiate and facilitate sales between buyers and sellers. Negotiators like real estate brokers perform this role by representing a party in a transaction and earning a commission for closing deals, so they’re known as agents. The other terms describe methods or tools used in promotion—direct mail aims to reach customers, publicity is unpaid media exposure, and the promotional mix is the overall plan of promotional activities. Since the point is identifying the role of the person who negotiates on behalf of others, the correct term is agents.