Online business conducted directly for the end-user consumer.

Prepare for the IB Business and Management SL Exam. Utilize flashcards and multiple choice questions, each with hints and explanations. Get ready for success!

Multiple Choice

Online business conducted directly for the end-user consumer.

Explanation:
This is about distinguishing online selling by who the customer is. “Online business conducted directly for the end-user consumer” describes selling straight to individual customers via the internet, with no intermediaries or other businesses in between. That is business-to-consumer, or B2C. It contrasts with B2B, where the customers are other businesses. The other options don’t fit: spam isn’t a business model, and batch production is a production method, not about who the online sales are targeted to.

This is about distinguishing online selling by who the customer is. “Online business conducted directly for the end-user consumer” describes selling straight to individual customers via the internet, with no intermediaries or other businesses in between. That is business-to-consumer, or B2C. It contrasts with B2B, where the customers are other businesses. The other options don’t fit: spam isn’t a business model, and batch production is a production method, not about who the online sales are targeted to.

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