Promotional material sent directly to people's homes or places of work.

• A. Direct mail
• B. Publicity
• C. Advertising
• D. Word of mouth

Answer: (A)

Direct mail is a form of direct marketing where promotional material is sent straight to individuals’ homes or workplaces. This approach targets specific people, allows personalized messages, and enables the sender to control both content and timing. It’s different from publicity, which is free media coverage; from advertising, which is paid promotion through media channels that reach broad audiences; and from word of mouth, which relies on informal recommendations.