Promotional methods that lure customers into buying a product, such as pester-power marketing or television advertising?

• A. Sales promotions
• B. Push promotion
• C. Direct mail
• D. Pull promotion

Answer: (D)

Pull promotion focuses on creating demand directly among consumers so they seek out the product, pulling it through the distribution chain. Pester-power marketing and television advertising are classic pull tactics because they directly target customers, aiming to build awareness and desire that leads to purchase. Push promotion, by contrast, tries to persuade retailers and intermediaries to stock and promote the product, which is about moving the product through channels rather than creating consumer demand. Direct mail is a direct-marketing tool that can support pull strategies but isn’t as clearly consumer-wide advertising, and sales promotions can fit either approach depending on how they’re used. So the method described is pull promotion.