Research that focuses on comments, suggestions, and opinions is called?

• A. Qualitative research
• B. Quantitative research
• C. Secondary research
• D. Primary research

Answer: (A)

Qualitative research focuses on comments, suggestions, and opinions to understand the meanings, motivations, and feelings behind people’s views rather than counting or measuring them. It gathers non-numeric data through methods like interviews, focus groups, and open-ended questions, and usually presents findings as themes or descriptive insights. This approach is about the depth and context of responses, not numerical measurement.