The marketing of a firm's products in foreign countries is known as what?

• A. global marketing
• B. international marketing
• C. B2B
• D. B2C

Answer: (B)

Marketing a firm's products in foreign countries is international marketing. It involves planning and carrying out marketing activities across national borders, often adapting the product, price, promotion, and distribution to fit local market conditions and regulatory environments. This differs from global marketing, which aims for a standardized, worldwide approach, and from B2B or B2C, which describe who the customers are rather than where the marketing occurs.