What term describes the overall set of products or strategic business units owned and developed by an organization?

• A. Product Mix
• B. Product Range
• C. Product Line
• D. Product Portfolio

Answer: (D)

A product portfolio is the total collection of products and strategic business units owned and developed by a company. It includes every product line and SBU across the organization, giving managers a complete view of the firm’s offerings and how they fit together. This helps with allocating resources, balancing risk, and guiding long-term strategy—deciding where to invest, grow, or divest. Other terms describe parts of that overall set: the product mix refers to the breadth and variety of products a firm offers, the product range is the specific set of products within a market or brand, and the product line is a group of related products within that range. But the term that captures the entire collection across the organization is the product portfolio.