What term refers to the long-term goals of a business, often expressed in the firm's mission statement?

• A. Aims
• B. Mission
• C. Objectives
• D. Visions

Answer: (A)

Long-term aims are broad, overarching targets that guide where a business wants to go over time. They set the direction for strategy and decision-making. The mission statement often expresses these aims, outlining the organization’s purpose and the general outcomes it strives to achieve in the long run. The mission describes why the business exists, not the exact targets to hit. Objectives are the specific, measurable steps used to reach those aims, and visions describe an aspirational future state. So the term that best fits the description of long-term goals expressed in the mission is aims.