Which of the following is an example of intangible assets?

• A. Premises
• B. Machinery
• C. Inventory
• D. Brand names

Answer: (D)

Intangible assets are non-physical resources that still provide future economic benefits. A brand name fits this because you can’t touch it, but it adds value through customer recognition, loyalty, and the ability to command premium prices. That long-term value is why it’s considered an asset. The other options are tangible assets: premises are physical property like land or buildings, machinery is physical equipment, and inventory consists of goods held for sale. So the brand name stands out as the example of an intangible asset.