Which term describes an inward-looking approach that focuses on selling products that a firm can make?

• A. Product orientation
• B. Marketing strategy
• C. Market research
• D. Packaging

Answer: (B)

An inward-looking approach that focuses on selling products a firm can make is described by product orientation. This mindset prioritizes the company’s own production capabilities and the features of its products, operating under the assumption that a well-made product will attract customers regardless of their specific needs. It’s about selling what the firm is set up to produce rather than starting from what customers want.

Marketing strategy is an outward-facing plan aimed at reaching and persuading customers. Market research involves gathering data about customer needs and market conditions. Packaging is a tool used in presenting and protecting a product, not an orientation in itself.