Which term describes the range of products or strategic business units owned and developed by an organization?

• A. Product mix
• B. Product range
• C. Product portfolio
• D. Product line

Answer: (C)

The full range of offerings owned and developed by an organization is described by the product portfolio. It includes all product lines and strategic business units, representing the firm’s entire set of products and businesses. This concept helps with balancing diversification, allocating resources, and managing risk across different areas. A product line is just a group of related products within that portfolio; a product range or product mix refers more to the variety within a subset and doesn’t inherently capture the whole set of SBUs. So the term that best fits is product portfolio.