Which term describes unsolicited promotional emails?

• A. spam
• B. B2C
• C. B2B
• D. e-tailers

Answer: (A)

Unsolicited promotional emails are called spam. Spam refers to bulk messages sent to many people without their permission to advertise products or services. It’s described this way because the emails are unwanted, often sent indiscriminately, and can clutter inboxes or pose security risks. It’s also a term used to highlight a practice that many jurisdictions regulate, emphasizing the need for consent and opt-out options.

The other terms describe different concepts: B2C means selling to individual consumers, B2B means selling to other businesses, and e-tailers are online retailers. None of these terms specifically label the act of sending unsolicited promotional emails.