Which term is used to describe the range of products or strategic business units owned and developed by an organization?

• A. Product Portfolio
• B. Product Mix
• C. Product Range
• D. Product Line

Answer: (A)

The main idea is the set of all products and strategic business units a company owns and develops. This full collection is called the product portfolio. It covers every brand, product line, and SBU the firm manages, and it’s the basis for strategic choices about where to invest, divest, or develop new offerings to balance risk and growth.

Think of it like this: a company might have several product lines—beverages, snacks, personal care—each with its own range of products. Taken together, all of those lines and units form the product portfolio. Product mix refers more generally to the variety within the portfolio (how many lines and how much depth within each line), while a product line is a specific group of related products. Product range is a less precise term and can be used loosely, but the standard term for the full set owned by the organization is product portfolio.