Which term refers to online retail aimed at consumers?

• A. e-tailers
• B. B2B
• C. B2C
• D. spam

Answer: (C)

The main idea is identifying the buyer in online commerce. When a business sells products or services directly to individual consumers for personal use over the internet, that relationship is described as business-to-consumer, or B2C. This distinguishes it from selling to other businesses (B2B), which is aimed at organizational buyers, and from spam, which is unsolicited messages rather than a type of retail.

E-tailers are online retailers, so they describe who sells online, but the term that specifically refers to the sale of goods online to end shoppers is B2C.