Who are the sellers of products to the general public (i.e. customers) that operate in outlets?

• A. Wholesalers
• B. Retailers
• C. Distributors
• D. Intermediaries

Answer: (B)

Sellers to the general public who operate in outlets are retailers. Retailers buy goods from manufacturers or wholesalers and sell them directly to consumers, either in physical stores or online platforms. They’re the final link in the distribution chain that reaches everyday shoppers, handling the small quantities and variety that individuals buy for personal use.

Wholesalers, on the other hand, sell large volumes to retailers or other businesses, not to individual customers. Distributors arrange the supply of products to retailers or other channels and often focus on ensuring availability and service rather than direct consumer sales. Intermediaries is a broad term for middlemen in the supply chain and doesn’t specify selling to end consumers through outlets. So the term that best fits “sellers to the general public operating in outlets” is retailers.